At the annual IIID Design awards the jury summarised how truly inseparable originality and creativity actually are. Brief yet succinent the comments read, “Originality implies being bold enough to go beyond accepted norms. Creativity involves breaking out of established patterns in order to look at things in a different way!”.
While am happy to share the news on winning amongst other talented architects and designers, am deeply encouraged to create beautiful and sustainable spaces.
There is great power in smart, efficient, creative and moreover good design!